For Grapa and Bauducco’s Christmas campaign, we took to the streets alongside influencer Luccas Abreu, turning a simple choice into an unexpected surprise.

People were invited to choose between a Bauducco Chocotone and a Mystery Gift. What they didn’t know was that the second option came with the chance to win tickets to The Town 2025.

Tigela contributed to the development and production of the content, turning the street activation into a spontaneous and playful narrative designed to bring together the brand, creator, and audience in a single experience.