How do you bring together two of Brazil’s greatest passions — football and beer — in a single campaign? In collaboration with Produtora Hefe, we developed a series of animations for Brahma’s “Clubismo” campaign.

Tigela contributed to the development of the campaign’s visual language, translating passionate fans’ testimonials into a playful, dynamic, and humorous graphic narrative. The campaign consisted of five videos, each exploring the intense emotional connection between fans and their favorite teams.

The project combines illustration, animation, and humor to transform stories of football passion into a visual language deeply connected to Brazilian football culture and fan culture.