Odder, an agency under Imagem Filmes, brought us on to transform trailers for national and international releases into new pieces, formats, and narratives designed for different touchpoints.

Tigela worked across the creation and expansion of the materials, producing a high volume of adaptations and deliverables from the original trailers. The work involved developing new narratives and adapting content to different formats and aspect ratios for digital and OOH (out-of-home) media.

Rather than simply adapting trailers, the challenge was to make each piece work within different contexts and attention spans, preserving the strength of the original narrative while exploring new ways to communicate each film across different media.